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AdvicePay Names Alex Sauickie as CEO to Scale Up as Fee-for-Service Demand Continues to Grow

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AdvicePay, the leading platform for processing payments and overseeing compliance of fee-for-service financial planning has named Alex Sauickie as Chief Executive Officer. Sauickie succeeds Alan Moore, Co-Founder of AdvicePay, who announced he was transitioning to Executive Chairman of the Board earlier this year. Co-founder Michael Kitces will continue to support the company in his current role.

Sauickie brings decades of experience in leading and scaling financial technology organizations in support of RIAs, Broker-Dealers, and large financial institutions. Most recently, Sauickie was Global Head of Wealth and Retirement Services at FIS, and formally President & CEO of CircleBlack, after roles as President and COO of Scivantage, with leadership roles and payment experience at Paytrust and Billtrust.

Alex Sauickie
Alex Sauickie

Sauickie is known for a track record of exceptional results, driving revenue growth, fostering strong enterprise relationships, and leading successful strategic initiatives in support of advisors and enterprise institutions. His deep understanding of market dynamics, emerging trends, and the evolving needs of the industry will be instrumental in charting the course for AdvicePays continued success and growth.

I am honored and thrilled to join AdvicePay as its new CEO and lead this incredible team, said Sauickie. AdvicePays culture and commitment to excellence, talented team, and unwavering dedication to innovation has set it apart as an industry leader. I am committed to building upon the strong foundation established by Alan and Michael and look forward to working closely with the team and leveraging our collective strengths to achieve even greater milestones together to bring the growing trend of fee-for-service to more advisors and enterprise institutions."

Sauickies appointment comes after an extensive search conducted by the Board and AdvicePays leadership team. His selection reflects the boards desire to shape a strategy to lead AdvicePay through its next phase of growth as it continues to be the fee-for-service platform of choice for large financial institutions, their advisors, and their clients.

Alex was the best choice from a deep pool of highly qualified candidates, Moore said. He is a seasoned leader who brings a unique combination of strategic mindset, operational expertise, and a passion for the industry that aligns perfectly with AdvicePays core values. We are excited about the future under Alexs leadership and have no doubt that he will steer AdvicePay to even greater success and further scale AdvicePay as the leading platform as the industry embraces fee-based financial planning.

It has been an honor to serve as CEO since founding the company, and I am incredibly proud of everything our team has accomplished in just seven years, Moore continued. I look forward to supporting the company under my new role as Executive Chairman of the Board."

Under Moores leadership in the past two years, AdvicePay has experienced a 123% increase in advisors added to the platform, a 153% growth in transaction volume, and a 141% increase in annual recurring revenue. Additionally, AdvicePay ranked No 636 among America's fastest-growing private companies on the Inc. 5000 list in 2022 and ranked No 1 in Montana.

Advisors cant engage in new fee models to expand the reach of financial planning unless they can execute their billing efficiently to ensure theyre getting paid for their advice, said Michael Kitces, co-founder of AdvicePay and XY Planning Network. AdvicePay is at the center of the industrys shift to alternative fee-for-service financial planning models beyond assets under management. The Board and I are confident that Alex is the right person to build on this accelerating momentum as AdvicePay continues to move the industry forward. Alexs appointment as CEO signifies AdvicePays commitment to scaling up with advisory firms and financial services enterprises, in a manner that does not compromise service, quality, or our ongoing innovation, as consumer demand for alternative fee methods continues to increase.

AdvicePay remains steadfast in its commitment to its customers, team members, and partners, and looks forward to continuing its legacy of excellence and innovation under the guidance of Sauickie. As Sauickie assumes the role of CEO, he will work closely with the leadership team to continue a culture of innovation and growth. Together, they will build on AdvicePays strong foundation and set new benchmarks for success in the best interest of their customers.

To learn more about the AdvicePay platform, log onto

About AdvicePay

Established by well-known financial advisors Michael Kitces and Alan Moore, AdvicePay is the industry-leading billing and payment workflow solution created specifically for fee-for-service financial planning. Financial services firms and their advisors benefit from efficient workflows designed exclusively to support their fee-for-service financial planning revenue, including up-to-date compliance and data security management, all in one unified platform.

Contact Details


Shannon Beck

+1 406-412-2047

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