London: Los Angeles (LO:LA) has published a new guide that shows companies how to create a more emotionally engaged audience. The material is the latest addition to The Beat, LO:LA’s online publication covering news about the agency and the US creative industry.
More information is available at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers/
According to the agency, creating emotional engagement is critical in ensuring repeat business and preventing customers from switching to another brand. It added that those with an emotional attachment to a brand are more likely to share their experiences with friends and family and show support when a brand takes a reputational hit.
“Emotionally engaged customers are often willing to pay more for products or services from the brand, as they perceive the brand to be of higher value and quality,” the author added.
In growing emotional engagement, LO:LA advocates for a “holistic” approach comprising several strategies that work in sync. Chief among those is ensuring that the brand has a strong identity that makes it stand out and a compelling story that appeals to its intended customers.
Another element the guide points to is a consistent experience, stating that a consistent brand experience across all customer touchpoints will create “positive emotions” that will then be associated with the brand.
LO:LA also advised businesses not to underestimate the benefits of social responsibility. “Brands that give back to the community or support social causes that are important to their customers can create emotional connections by demonstrating their values and commitment to making a positive impact,” it said in the guide.
These strategies were drawn from real-life campaigns crafted by LO:LA for its diverse clientele. Many of those campaigns have led to the recognition of the agency by prestigious award-giving bodies such as the American Advertising Awards, Webby Awards, New York Festivals, and Cannes Lions, among many others.
More recently, LO:LA became the recipient of three Communicator Awards from the Academy of Interactive & Visual Arts and an A+ rating from the Better Business Bureau.
Interested parties can learn more about the agency’s services and accolades by visiting https://www.thelolaagency.com/
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