Even as generative artificial intelligence continues to gain ground, pervading most forms of communication, email marketing remains a landmark in a changing digital landscape, argues a new guide on marketing blog Incognito Zone. The guide covers the basics of email marketing in 2023.
For more information, visit https://incognitozone.com/email-marketing
In the age of social media, it may surprise some that email marketing is still a popular and efficient method for many businesses to reach customers and generate leads, explains Incognito Zone. Since email has been around for about as long as the internet has, many business owners tend to overlook its potential as a marketing tool.
“Social media is a great platform for creating brand awareness and engaging with customers in real-time,” writes Incognito Zone. “E-marketing is a more targeted approach, as it allows businesses to send personalized messages directly to their audience’s inbox.”
The new email marketing guide titled ‘Email marketing: is @ marketing effective?’ discusses the latest trends: marketing automation through autoresponders, the use of landing pages, and platform solutions. In addition, email is compared and contrasted with social media, highlighting specific use cases.
Many businesses report that one of the biggest challenges they face is generating website traffic. This is one of the reasons that email marketing continues to be popular since someone willing to provide a company with their email address has already shown interest in that company and its product, says the author.
Because it requires such a small investment of time and resources, email marketing is more cost-effective than many other methods available, with the average business seeing a $38 return for every dollar spent on email marketing campaigns, according to a recent report by DBS Data.
The guide provided by Incognito Zone seeks to help business owners optimize their engagement and reach by pointing them toward resources that can assist them in making their email marketing campaigns more successful.
The guide includes a detailed discussion of valuable automation tools like autoresponders, which send pre-written emails to contacts when they take a specific action, like purchasing a particular item or abandoning their online shopping cart. The top open and paid autoresponders are showcased alongside best practices that have evolved since the early days of email marketing.
Those interested can find more information by accessing the complete guide at https://incognitozone.com/email-marketing