UNIQUE DISCOVERY IS MADE ABOUT POSITIVE OFFICE CULTURE
One of this writer’s professional colleagues–the manager of the long-established, thriving and exponentially-growing Northridge Coldwell Banker Exclusive real estate office–recently invited him to provide some advanced training consultation in the realtor’s office.
A PRIME, POSITIVE OFFICE CULTURE IS GOOD FOR CLIENTS
As this writer became acquainted with the polite, professionally-attired and approachable real estate agents, he sensed a first-rate positive office culture of realtors.. He was impressed that the agents conveyed enthusiasm to work individually, and also to work cooperatively in small teams to provide exceptional client service and follow-through.
NO AGGRESSIVE IN-OFFICE COMPETITION IS GOOD BUSINESS
This impressed the writer because too often in sales and service offices, there is aggressive competition for limited sales and service opportunities. In such office environments, some agents tend to combatively compete for business with one another at the expense of their office relationships and good client service.
But not in this Northridge, California realtor office. As far as this writer could observe, there was little if none of this kind of cutthroat competition. This fosters better service for clients.
NO MICRO-MANAGEMENT IS GOOD FOR OFFICE STAFF AND CLIENTS, TOO
Also, there is little micro-managing here.
Micro-management in an office environment is unacceptable because workers who are constantly observed and evaluated become stressed.
A stressed work force cannot effectively concentrate on serving clients. A stressful, micro-managed office environment stifles worker creativity and professional growth. Workers are turned off by micro-managers, and staff turnover becomes a problem. Additionally, business revenue suffers.
In contrast, the absence of overbearing and counterproductive micro-management helps contribute to a relaxed, productive and harmonious work environment. That makes this realtor office best for cultivating and serving clients–as well as for increasing profitability.
In fact, recent excessive micro-management in a competing local realtor firm attributable to a new office manager has unfortunately resulted in a large exodus of real estate agents from that office.
A good number of those realtors leaving that other office have voluntarily gravitated to the Northridge Coldwell Banker Exclusive (CBE) office because of its positive reputation as a good place to work.
As a result, the Northridge CBE office currently boasts a staff of 130+ licensed realtors, and continues to grow.
Thus, for all the above reasons, this Northridge Coldwell Banker Exclusive office is distinct among other realty offices.
TRADITIONAL TRAINING PLUS RESPONSIBLE INCORPORATION OF NON-TRADITIONAL PRINCIPLES IS ALSO GOOD BUSINESS
Additionally, an enlightened management provides the traditional real estate licensee training here, with follow-up training about how to find, cultivate and serve clients.
But office leadership in the Coldwell Banker Exclusive Northridge office has also been investigating advanced, and often unconventional training methods in order to increase relatability between real estate agents, sellers, and buyers–and increase productivity.
A positive, professional office culture devoid of cutthorat competition among the workforce, free of the psychological burdens of micro-management, plus a willingness to train traditionally and explore non-traditional methods of educating the staff is altogether a good idea for gaining and retaining clients–and for increasing overall profitability.
In today’s sometimes quixotic, impulsive and hasty pursuit for a profit at all costs, this is real news!
Coldwell Banker Exclusive
10240 Reseda Blvd.
Northridge, CA 91324
Tino J. Peti, B.A., M.A., J.D. & Company
Mission Hills CA