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Report Urges Businesses to Make Swift Transition to GA4 from Universal Analytics

Fortibus Marketing has released a report advising businesses to migrate to Google Analytics 4 (GA4) by July 1, 2023. This report highlights the key differences between the new GA4 platform and the current Universal Analytics (UA) and the importance of making the shift to GA4 in order to stay abreast of changing technological trends and remain competitive in the digital landscape.

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According to the report, GA4 is a more advanced analytics platform that offers a more comprehensive understanding of user behavior across multiple platforms, including mobile applications and websites. By unifying web and app analytics businesses gain a more complete view of user behavior and can adjust their marketing strategies appropriately.

Additionally, Fortibus relates other key features GA4 will offer businesses that include predictive metrics, cross-device capabilities, and a more secure analytics experience. Along with enhanced product integration and customizable reporting, GA4 gives greater priority to protecting user data privacy by not storing IP addresses.

The migration to GA4 is essential for businesses as it provides them with insights into customer behavior and facilitates smarter decision-making. By utilizing this platform, businesses can customize their marketing campaigns and drive targeted traffic to their websites, which ultimately leads to increased sales and revenue.

The deadline of July 1, 2023, is significant, as Universal Analytics will no longer collect data after this date. Time is of the essence to integrate business analytics into the new GA4 platform so there is no gap in collecting vital decision-making data. Businesses that do not migrate to GA4 by the deadline risk losing out on valuable data and insights that could impact their bottom line.

Fortibus Marketing emphasizes that businesses should prioritize the migration process as soon as possible and allocate the necessary resources to ensure a smooth transition. This includes educating staff on the new platform, updating tracking codes, and verifying data accuracy. Fortibus also recommends working with external partners or agencies if needed to ensure a successful migration.

Businesses will have access to their historical data on Universal Analytics for at least six months following the deadline, but should not delay fully migrating their data and taking advantage of the enhanced features on GA4.

The report concludes by emphasizing that the shift to GA4 is not just a technical upgrade, but a strategic investment in a business’s future success. By leveraging the power of GA4, businesses can gain a deeper understanding of their customers, forecast future trends, make improved data-driven decisions, and develop customized marketing strategies to meet customer needs. Fortibus Marketing encourages businesses to take advantage of this opportunity and make the move to GA4 before the deadline.

For more information on GA4 migration or for any other inquiries related to digital marketing, interested parties can visit the link above.

Fortibus Marketing
3294 Ashley Phosphate Rd
suite 1-f
United States

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