Press Release

Its Time to Dominate Direct Mail: AmeriLife Launches Highly Anticipated LeadStar Direct

–News Direct–

LeadStar, the proprietary, private leads platform created with and exclusively for AmeriLife-affiliated agents, announced today that it has officially launched LeadStar Direct, a best-in-class direct mail lead campaign and CRM solution thats set to transform the direct mail game for health and life agents nationwide and just in time for Medicares Annual Enrollment Period (AEP).

With compliance top of mind for every agent this year, the launch of LeadStar Direct fulfills AmeriLifes continued promise to our partners and their agents to arm them with the best tools to confidently and reliably grow their books of business, said William DeCourcy, senior vice president of Growth Marketing and Customer Acquisition for AmeriLife. Alongside LeadStar Marketplace, were incredibly excited to deliver a best-in-class combination of lead generation solutions to market.

Originally announced during Medicarians 2023 and developed in partnership with RGI Solutions, LeadStar Direct provides agents with continuously optimized direct mail campaigns powered by an intuitive shopping experience that allows them to go from sign-up to mailing in just one day.

The platform is also regulation ready and 100% compliant with all federal and state-level marketing requirements. Alongside precision targeting capabilities and enhanced data and selection filtering, agents wont needlessly spend money on targets that dont meet their qualifications to better maximize their response rates.

In todays environment, direct mail campaigns require a simpler, more secure and more targeted approach, added Ovi Vitas, Chief Marketing Officer for AmeriLife. With LeadStar Direct, agents can be sure that their investments are well spent on a platform designed to deliver smarter, more successful campaigns.

Join LeadStar Direct for an Exclusive Launch Event on Aug. 10

With LeadStar Direct now live, the team is hosting a public launch webinar at 2 p.m. ET on Thursday, Aug. 10, to dive deep into the platforms features alongside an esteemed group of partners and power uses. To register and learn more about LeadStar Direct, click here.


About AmeriLife

AmeriLifes strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and 120 marketing organizations and insurance agency locations nationwide. For more information, visit, and follow AmeriLife on Facebook and LinkedIn.

About LeadStar

LeadStar is the industrys preeminent enterprise leads program that delivers the compliant, reliable and performative leads that todays health and life insurance agents need to grow their books of business and maximize their success. Powered by AmeriLife and exclusively for the companys affiliated agents, LeadStars suite of solutions includes LeadStar Marketplace, LeadStar Connect and LeadStar Direct. For more information, contact an AmeriLife-affiliated marketing company or visit

Contact Details


Jeff Maldonado

+1 321-297-1112

Partnership Inquiries

Patrick Nichols

+1 727-726-0726

Company Website

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