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Winnipeg Lingerie and Bra Fitting Boutique Celebrates 25 Years in Business

WINNIPEG, Canada – The BraBar & Panterie, one of the original lingerie companies in Canada to offer a bra fitting service, is delighted to announce they are celebrating 25 years in business. The company officially launched in 1996 when its owner and founder, Sharon Phillips, realized that the vast majority of women really didn’t know how to find bras that fit properly. This problem was further exacerbated by the fact that most department and mall stores did not offer the size ranges to accommodate most women. Sharon recognized that there was a significant gap in the market for a service-orientated specialty store where women of all ages, shapes, and sizes could find a bra that fit well.

Having previously owned a more traditional lingerie store, when Sharon closed that to open The BraBar and focus solely on bras and bra fitting services, people thought she was making a mistake. After all, at that time Bra Fitting as a service wasn’t well known or sought after – The BraBar was the first store in Winnipeg to focus on bra fitting.

However, thanks to the excellent foresight and innovation of the company’s owners and founders, The BraBar has also seen great success with their online store. has become established as one of the leading retailers of Bras and Panties in Canada. Although the company has continued to evolve and innovate over the years, the company’s customer focus has resulted in a significant and loyal customer database. To mark this momentous occasion, The BraBar will be running a comprehensive celebration sale, which will be their biggest sale yet.

“It is hard to believe just how far we have come over the past 25 years,” said Crystal Adamson of BraBar. “Many people did not think there was a big enough market to justify the business, but The BraBar has exceeded the targets and expectations of everyone concerned. We are delighted with our growth and success and are incredibly thankful for our loyal customers. We never take anything for granted and continue to work hard to offer amazing customer service and deliver what we believe to be the best lingerie to our customers. We look forward to the next 25 years and whatever it will bring.”

The BraBar is a Canadian-based retail company with an extensive online presence. At The BraBar & Panterie, the company provides a personalized bra fitting service to find pieces that make their customers feel amazing, both inside and out. The BraBar is committed to accommodating the needs of all women and is focused on offering undergarments that feel as good as they look. The BraBar offers a relaxed atmosphere and is the perfect place to enjoy a complimentary bra fitting and find a new piece to add to your lingerie drawer. For more information about the company and their range of products, visit their website at

Media Contact

Company Name
The BraBar & Panterie
Contact Name
Crystal Adamson
Unit 100, 160 Provencher Blvd.

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